
Without any sort of advertising or warning, Radiohead, the single most important rock 'n' roll band of the last decade, announced quietly that they will release their first album since 2003 in ten days. It is titled In Rainbows. While this is surprising news in itself, the story behind its release is far more mysterious and intriguing.
The Daily Snooze had been following the rumors for the past few months, and it sounded like we'd get the next record from Thom Yorke and Co. around the same time J.D. Salinger decided to let us read his next novel. But the news that Radiohead had finished recording an album during the summer months, despite having no record label on which to release it, gave us hope. And then came this: Radiohead will release and distribute In Rainbows exclusively via their website, without any sort of conglomerated corporate clusterfudge of a record company to do it, and its contents, any harm. It will be available for download, or, for those old-fashioned music obsessives out there, you can purchase it as a double-vinyl record with lots of perks.
This news comes on the heels of reports that a cryptic website, www.radioheadlp7.com, was a fraud and had nothing to do with the band, despite the fact that all it featured in recent days was a countdown to this weekend. So much for the hoax - the website now links directly to the group's official website.
Okay, but that's not the best part. Are you ready for this? You might want to sit down. YOU PAY WHATEVER YOU WANT FOR THE ALBUM. As in, "Hey Mom, remember when you got mad at me for spending all my money on records? Well I got this album for a penny, and I got it legally. All you got back in the day for a penny was a stick of gum. Sucker!"
Okay, so free downloads of singles is one thing, and buying the physical Radiohead record with all of its benefits will cost a pretty penny. But releasing an album that, if anything like its predecessors, will top the charts in both the U.S. and the UK for a few dozen weeks, and selling it for practically nothing? That's more wild and crazy than Steve Martin and Dan Akroyd circa 1979. Radiohead must be rich... Mitt Romney rich.
Musicians have been talking about cutting out the mindless middle man of music, the record companies, since the beginning of time - or at least since the invention of the gramophone. Until the rise of our internet culture, however, such a plan (if proposed with the hope of turning a profit) would have required boatloads of personal money (see Mitt Romney's campaign for a modern and relevant example), or at least the desire to never have your music heard again.
In a June, 2006 discussion with Radiohead frontman Thom Yorke and guitarist Johnny Greenwood, critics Greg Kot and Jim DeRogatis (see the Daily Snooze interview with Kot and DeRogatis here) noted Radiohead's fortunate position within the music world . They are best-sellers, with a highly devoted following, an activist bent, and an expired label contract. Both Kot and DeRogatis smelled anarchy in Radiohead's future and asked Yorke and Greenwood if they would release their next album without the aid of a record label. The response was coy, but now we have the final answer. Here's hoping that the band that revolutionized the music of the 1990s can revolutionize the music industry in 2007.








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